It's not that people don't care about their finances. It's that the system is complicated, the language is confusing, and nobody ever sat down to explain how the pieces fit together.
A job with benefits feels like enough, until you read the fine print. A 401(k) feels like a retirement plan, until you do the math on what it will actually produce. Life insurance feels like something you'll figure out later, until later arrives and options are more limited.
The families I work with aren't reckless. They're busy, they're responsible, and they simply haven't had the right conversation yet. That's what I'm here for.